The Financial Review: the Daily Habit of all Scrotums


An advertisement at the train station says:

“Financial Review: The daily habit of successful people.”

I don’t read the Financial Review, so am I unsuccessful? Are they advertising to get new readership, or is it merely a way to irritate those who don’t read the Financial Review and so prop up the delicate egos of those who do?

I can guarantee that I don’t measure success in the same way that the happy family at the Financial Review do.

(My measure of success is increased by the number of movies I see per year, and decreased by the number of household chores I am unable to evade.)

At least their shitty advertisement has confirmed my decision to not bore myself by reading their shitty excuse for a newspaper.

What’s that? Coffee futures are up and Telstra appointed a new CEO? Better crack another hard on for news like that. <Cracks unrelated hard on>



Title
The Financial Review: the Daily Habit of all Scrotums

Written
July 2005

Inspiration
Turtleneck skivvies

Dedication
To Mrs Robinson, here’s to you

Style
Poor man’s Porsche

Target Audience
People who read the Financial Review. And people who don’t

Editorial Notes
As another example of crappy advertising (spotted recenly by Reinmacher), there is a local business called “Makin’ Mattresses”. Their tag line? “We make mattresses”

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